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Philips Senseo Coffee Pod Machine Review Senseo is a machine that can be operated by a push button which can make a variety of teas and coffees like Cappuccino. The coffee that is produced has rich crema which doesn't contain milk, which makes it suitable for vegans. It is simple to clean and use and makes a cup freshly brewed, delicious coffee in less than one minute. It is also recyclable, which helps to save energy. Original Senseo The Senseo Original coffee pod machine allows users to enjoy top quality coffee with the click of the button. It is a portable and easy-to-use machine that can be placed on the countertop. The device comes with a water tank capacity of 0.7 Liters, which is enough for multiple cups of coffee to be brewed before needing refill the machine. It also comes with a built-in heating system designed to keep the temperature of the coffee at a perfect level. The philips senseo machine heats the water for about 90 seconds before beginning the coffee brewing process. The machine extracts the best flavors from the beans, resulting in an amazing cup. Unlike an espresso machine, the Senseo doesn't have a built-in grinder, so it requires pre-ground or coffee pods to be used in conjunction with the machine. The Senseo Original features an automatic shutoff, and consumes only 0.26 watts of power in standby mode. Despite the fact that the Senseo Original is an expensive machine, it is worth it because of its unique coffee pod technology and patented coffee brewing method. It also offers a convenient way to make coffee, without the mess and waste associated with traditional coffee makers. It is also ideal for those who are interested in trying new types of coffee, or for those who travel frequently and wish to bring the convenience of a home coffee maker along with them. Senseo has been successful in the international market and this is largely because of its strategic partnership with Douwe Egberts. philips coffee machine senseo was vital for Senseo as it allowed them to maintain the design and patents of their coffee pod machine. This helped them establish a brand that was known around the world and attracted a loyal client base. The company has been successful in competing with other coffee producers in the world market by employing a variety of strategies and methods. One of these strategies is to use a business model that combines the production and sale of coffee pod machines as well as the selling of Senseo products. It has also overcome hurdles that came up, including political instabilities in some countries. According to Cavusgil et al, firms who enter foreign markets face a number of risks, including the stability of government in the country in question. It's a challenging task however, the Senseo team was able overcome the challenge through their flexibility and strategy. The company has become an innovator on the European market, and has expanded into other international markets. This was achieved through careful planning and strategic partnering. It was also achieved by focusing on core competencies and developing an established market presence in the countries they serve. This has been a key to the success of Senseo as well as that of other companies.